SlideShare a Scribd company logo
1 of 1
Advanced mobile services create new network demands.
  Can your wireless network meet your expectations?
           Richer Experiences                             Better Productivity         Adaptive Technology




Global Mobile Landscape
Smarter devices, data-hungry apps, more mobile traffic.
The number of smartphones and the amount of mobile data traffic they generate will
continue to grow substantially over the next five years.




                                                       NES
  2017                                                O                                                          2017

2.8                                                                                                2,660
                                                                                     DE
                                              MARTPH




                                                                                       VICE TR



BILLION                                                                                          Megabytes (MB)/Month
                                                                                                   Per Smartphone
                                             S




                                                                        A
                                                                         FF
                                                                           IC
           2012                                                                                     2012

          1.1
          BILLION
                                                                                                    342
                                                                                                    Megabytes (MB)/Month
                                                                                                      Per Smartphone




Global Mobile Video Growth

                                       Total mobile video traffic will increase 16-fold from
             Exabytes (EB) per Month




                                       2012-2017, accounting for 66% of all global mobile
                                       data traffic in 2017, up from 51% in 2012.              7.4 EB




                                       0.5 EB

                2012                           2013         2014          2015          2016        2017


                                               An Exabyte equals 1 billion Gigabytes




Measuring Advanced Mobility
Consider the potential impact of an advanced video application
like FaceTime on mobile networks.

            What does it take to have a quality FaceTime experience?
                                        Download Speed: 1,150 Kbps or greater
                                        Upload Speed: 1,000 Kbps or greater
                                        Latency: Less than 160 Milliseconds


                                              FaceTime Test Results
                                       MINUTES               DATA                 SESSIONS

                                           2                3MB*                      4                           MB
                                                                                                        DATA PER MONTH
                                       Per Session         Per Minute              Per Month




                                                            MB
                                                     Per Month            Million iPhones   **




                                                                 Petabytes (PB)
                                                                   per month


         5 Petabytes per month equals:

     66%                                          36%                         12%                         2%
  of Mexico’s total                            of France’s total         of South Korea’s total of United States’ total
 mobile data traffic                          mobile data traffic          mobile data traffic    mobile data traffic
      (8 PB)                                         (14 PB)                      (42 PB)                (207 PB)
  per month in 2012                           per month in 2012           per month in 2012        per month in 2012




How will mobile operators                                                 How are new wireless capabilities
deal with these advanced                                                  changing mobile consumer
mobile networking requirements?                                           expectations?




      Application Awareness                                                         Quality Experience

      Real-time Network Analytics                                                   Mobility Your Way

      Traffic Optimization                                                          Economic Value


          To learn more about mobile networking trends,
         visit the Cisco Visual Networking Index (VNI) site:

         http://www.cisco.com/go/vni
    independent study conducted over cellular network
    estimated number of global iPhone users as of
    January 2013 per independent reports

More Related Content

More from Cisco Service Provider

Operator Drives Bandwidth Efficiency and Optimizes Satellite Link Performance
Operator Drives Bandwidth Efficiency and Optimizes Satellite Link PerformanceOperator Drives Bandwidth Efficiency and Optimizes Satellite Link Performance
Operator Drives Bandwidth Efficiency and Optimizes Satellite Link PerformanceCisco Service Provider
 
Application Engineered Routing Segment Routing and the Cisco WAN Automation ...
Application Engineered Routing  Segment Routing and the Cisco WAN Automation ...Application Engineered Routing  Segment Routing and the Cisco WAN Automation ...
Application Engineered Routing Segment Routing and the Cisco WAN Automation ...Cisco Service Provider
 
Research Highlight: Independent Validation of Cisco Service Provider Virtuali...
Research Highlight: Independent Validation of Cisco Service Provider Virtuali...Research Highlight: Independent Validation of Cisco Service Provider Virtuali...
Research Highlight: Independent Validation of Cisco Service Provider Virtuali...Cisco Service Provider
 
Cisco Policy Suite for Service Providers
Cisco Policy Suite for Service ProvidersCisco Policy Suite for Service Providers
Cisco Policy Suite for Service ProvidersCisco Service Provider
 
Deploy New Technologies Quickly with Cisco Managed Services for Service Provi...
Deploy New Technologies Quickly with Cisco Managed Services for Service Provi...Deploy New Technologies Quickly with Cisco Managed Services for Service Provi...
Deploy New Technologies Quickly with Cisco Managed Services for Service Provi...Cisco Service Provider
 
Segment Routing: Prepare Your Network For New Business Models
Segment Routing:  Prepare Your Network For New Business ModelsSegment Routing:  Prepare Your Network For New Business Models
Segment Routing: Prepare Your Network For New Business ModelsCisco Service Provider
 
Cisco Virtual Managed Services: Transform Your Business with Cloud-based Inn...
Cisco Virtual Managed Services:  Transform Your Business with Cloud-based Inn...Cisco Virtual Managed Services:  Transform Your Business with Cloud-based Inn...
Cisco Virtual Managed Services: Transform Your Business with Cloud-based Inn...Cisco Service Provider
 
Cisco Virtual Managed Services Solution
Cisco Virtual Managed Services SolutionCisco Virtual Managed Services Solution
Cisco Virtual Managed Services SolutionCisco Service Provider
 
Cisco cBR-8 Evolved CCAP: Deliver Scalable Network and Service Growth at a Lo...
Cisco cBR-8 Evolved CCAP: Deliver Scalable Network and Service Growth at a Lo...Cisco cBR-8 Evolved CCAP: Deliver Scalable Network and Service Growth at a Lo...
Cisco cBR-8 Evolved CCAP: Deliver Scalable Network and Service Growth at a Lo...Cisco Service Provider
 
Cisco Service Provider Vision and Strategy: Business Transforming Through Inn...
Cisco Service Provider Vision and Strategy: Business Transforming Through Inn...Cisco Service Provider Vision and Strategy: Business Transforming Through Inn...
Cisco Service Provider Vision and Strategy: Business Transforming Through Inn...Cisco Service Provider
 
 Network Innovations Driving Business Transformation
 Network Innovations Driving Business Transformation Network Innovations Driving Business Transformation
 Network Innovations Driving Business TransformationCisco Service Provider
 
Introducing Application Engineered Routing Powered by Segment Routing
Introducing Application Engineered Routing Powered by Segment RoutingIntroducing Application Engineered Routing Powered by Segment Routing
Introducing Application Engineered Routing Powered by Segment RoutingCisco Service Provider
 
Independent Validation of Cisco’s Multi Vendor Support
Independent Validation of Cisco’s Multi Vendor SupportIndependent Validation of Cisco’s Multi Vendor Support
Independent Validation of Cisco’s Multi Vendor SupportCisco Service Provider
 
Fostering the Evolution of Network Based Cloud Service Providers.
Fostering the Evolution of Network Based Cloud Service Providers.Fostering the Evolution of Network Based Cloud Service Providers.
Fostering the Evolution of Network Based Cloud Service Providers.Cisco Service Provider
 
Accelerating Enterprise Small Cell Deployments
Accelerating Enterprise Small Cell DeploymentsAccelerating Enterprise Small Cell Deployments
Accelerating Enterprise Small Cell DeploymentsCisco Service Provider
 
Application Engineered Routing Enables Applications and Network Infrastructur...
Application Engineered Routing Enables Applications and Network Infrastructur...Application Engineered Routing Enables Applications and Network Infrastructur...
Application Engineered Routing Enables Applications and Network Infrastructur...Cisco Service Provider
 

More from Cisco Service Provider (20)

Simplify Operations
Simplify OperationsSimplify Operations
Simplify Operations
 
Expand Your Market Opportunities
Expand Your Market OpportunitiesExpand Your Market Opportunities
Expand Your Market Opportunities
 
Orchestrated Assurance
Orchestrated Assurance Orchestrated Assurance
Orchestrated Assurance
 
Operator Drives Bandwidth Efficiency and Optimizes Satellite Link Performance
Operator Drives Bandwidth Efficiency and Optimizes Satellite Link PerformanceOperator Drives Bandwidth Efficiency and Optimizes Satellite Link Performance
Operator Drives Bandwidth Efficiency and Optimizes Satellite Link Performance
 
Application Engineered Routing Segment Routing and the Cisco WAN Automation ...
Application Engineered Routing  Segment Routing and the Cisco WAN Automation ...Application Engineered Routing  Segment Routing and the Cisco WAN Automation ...
Application Engineered Routing Segment Routing and the Cisco WAN Automation ...
 
Research Highlight: Independent Validation of Cisco Service Provider Virtuali...
Research Highlight: Independent Validation of Cisco Service Provider Virtuali...Research Highlight: Independent Validation of Cisco Service Provider Virtuali...
Research Highlight: Independent Validation of Cisco Service Provider Virtuali...
 
Cisco Policy Suite for Service Providers
Cisco Policy Suite for Service ProvidersCisco Policy Suite for Service Providers
Cisco Policy Suite for Service Providers
 
Deploy New Technologies Quickly with Cisco Managed Services for Service Provi...
Deploy New Technologies Quickly with Cisco Managed Services for Service Provi...Deploy New Technologies Quickly with Cisco Managed Services for Service Provi...
Deploy New Technologies Quickly with Cisco Managed Services for Service Provi...
 
Segment Routing: Prepare Your Network For New Business Models
Segment Routing:  Prepare Your Network For New Business ModelsSegment Routing:  Prepare Your Network For New Business Models
Segment Routing: Prepare Your Network For New Business Models
 
Cisco Virtual Managed Services: Transform Your Business with Cloud-based Inn...
Cisco Virtual Managed Services:  Transform Your Business with Cloud-based Inn...Cisco Virtual Managed Services:  Transform Your Business with Cloud-based Inn...
Cisco Virtual Managed Services: Transform Your Business with Cloud-based Inn...
 
Cisco Virtual Managed Services Solution
Cisco Virtual Managed Services SolutionCisco Virtual Managed Services Solution
Cisco Virtual Managed Services Solution
 
Cisco cBR-8 Evolved CCAP: Deliver Scalable Network and Service Growth at a Lo...
Cisco cBR-8 Evolved CCAP: Deliver Scalable Network and Service Growth at a Lo...Cisco cBR-8 Evolved CCAP: Deliver Scalable Network and Service Growth at a Lo...
Cisco cBR-8 Evolved CCAP: Deliver Scalable Network and Service Growth at a Lo...
 
IPv6: Unleashing The Power
IPv6: Unleashing The PowerIPv6: Unleashing The Power
IPv6: Unleashing The Power
 
Cisco Service Provider Vision and Strategy: Business Transforming Through Inn...
Cisco Service Provider Vision and Strategy: Business Transforming Through Inn...Cisco Service Provider Vision and Strategy: Business Transforming Through Inn...
Cisco Service Provider Vision and Strategy: Business Transforming Through Inn...
 
 Network Innovations Driving Business Transformation
 Network Innovations Driving Business Transformation Network Innovations Driving Business Transformation
 Network Innovations Driving Business Transformation
 
Introducing Application Engineered Routing Powered by Segment Routing
Introducing Application Engineered Routing Powered by Segment RoutingIntroducing Application Engineered Routing Powered by Segment Routing
Introducing Application Engineered Routing Powered by Segment Routing
 
Independent Validation of Cisco’s Multi Vendor Support
Independent Validation of Cisco’s Multi Vendor SupportIndependent Validation of Cisco’s Multi Vendor Support
Independent Validation of Cisco’s Multi Vendor Support
 
Fostering the Evolution of Network Based Cloud Service Providers.
Fostering the Evolution of Network Based Cloud Service Providers.Fostering the Evolution of Network Based Cloud Service Providers.
Fostering the Evolution of Network Based Cloud Service Providers.
 
Accelerating Enterprise Small Cell Deployments
Accelerating Enterprise Small Cell DeploymentsAccelerating Enterprise Small Cell Deployments
Accelerating Enterprise Small Cell Deployments
 
Application Engineered Routing Enables Applications and Network Infrastructur...
Application Engineered Routing Enables Applications and Network Infrastructur...Application Engineered Routing Enables Applications and Network Infrastructur...
Application Engineered Routing Enables Applications and Network Infrastructur...
 

Recently uploaded

Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
What is Artificial Intelligence?????????
What is Artificial Intelligence?????????What is Artificial Intelligence?????????
What is Artificial Intelligence?????????blackmambaettijean
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demoHarshalMandlekar2
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 

Recently uploaded (20)

Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
What is Artificial Intelligence?????????
What is Artificial Intelligence?????????What is Artificial Intelligence?????????
What is Artificial Intelligence?????????
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demo
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 

Cisco Visual Networking Index (VNI) Mobile Infographic: FaceTime Study

  • 1. Advanced mobile services create new network demands. Can your wireless network meet your expectations? Richer Experiences Better Productivity Adaptive Technology Global Mobile Landscape Smarter devices, data-hungry apps, more mobile traffic. The number of smartphones and the amount of mobile data traffic they generate will continue to grow substantially over the next five years. NES 2017 O 2017 2.8 2,660 DE MARTPH VICE TR BILLION Megabytes (MB)/Month Per Smartphone S A FF IC 2012 2012 1.1 BILLION 342 Megabytes (MB)/Month Per Smartphone Global Mobile Video Growth Total mobile video traffic will increase 16-fold from Exabytes (EB) per Month 2012-2017, accounting for 66% of all global mobile data traffic in 2017, up from 51% in 2012. 7.4 EB 0.5 EB 2012 2013 2014 2015 2016 2017 An Exabyte equals 1 billion Gigabytes Measuring Advanced Mobility Consider the potential impact of an advanced video application like FaceTime on mobile networks. What does it take to have a quality FaceTime experience? Download Speed: 1,150 Kbps or greater Upload Speed: 1,000 Kbps or greater Latency: Less than 160 Milliseconds FaceTime Test Results MINUTES DATA SESSIONS 2 3MB* 4 MB DATA PER MONTH Per Session Per Minute Per Month MB Per Month Million iPhones ** Petabytes (PB) per month 5 Petabytes per month equals: 66% 36% 12% 2% of Mexico’s total of France’s total of South Korea’s total of United States’ total mobile data traffic mobile data traffic mobile data traffic mobile data traffic (8 PB) (14 PB) (42 PB) (207 PB) per month in 2012 per month in 2012 per month in 2012 per month in 2012 How will mobile operators How are new wireless capabilities deal with these advanced changing mobile consumer mobile networking requirements? expectations? Application Awareness Quality Experience Real-time Network Analytics Mobility Your Way Traffic Optimization Economic Value To learn more about mobile networking trends, visit the Cisco Visual Networking Index (VNI) site: http://www.cisco.com/go/vni independent study conducted over cellular network estimated number of global iPhone users as of January 2013 per independent reports