Cisco 2025 Data Privacy Benchmark Study
The Privacy Advantage: Building Trust in a Digital World
About the study
The Cisco 2025 Data Privacy Benchmark Study — the eighth in this series — offers a comprehensive analysis and implications of the increasingly complex privacy landscape. This double-blind study is based on a survey of over 2600 security professionals in 12 countries around the world.
Learn more in this Cisco Newsroom article by Dev Stahlkopf, Cisco EVP, Legal, and blog by Cisco Chief Privacy Officer, Harvey Jang.
Key findings
Concerns around safety and security drive data localization decisions.
More organizations believe global providers can better protect data than local providers
90%
Data would be inherently safer if it could be stored within our country or region
Privacy remains core to customer trust
95%
Our customers won't buy from us if their data is not properly protected
99%
External privacy certifications are important when choosing a vendor
Responsible innovation
Organizations share their use and concerns with generative Artificial Intelligence (GenAI).
97%
Our organization has a responsibility to use data ethically
90%
Strong privacy laws make customers more comfortable sharing their data in AI applications
Source: Cisco 2025 Data Privacy Benchmark Study
