Digital Transformation in Retail

Digital Transformation
in Retail
Together with our partners, we have enabled
customers to innovate, manage market
transitions and turn technology into a real
business advantage.
These forward-thinking retail customers are
digitally transforming their businesses and
providing cutting-edge experiences for their
customers. They are turning technology into
business outcomes and are truly changing the
way we work, live, play and learn.

Solution:
They worked with Cisco, Penelope S.p.A. and
NTT DATA to implement a new technology
platform called Safety for Food (S4F), which
now lets consumers trace the entire chain of
production of the ingredients in their food.
Result:
Barilla is breaking down information
silos across its supply chains
and providing customers greater
transparency into the food they are
buying and consuming.
Objective:
Barilla was inspired to provide its customers
greater transparency into the source and journey
of their food.
Through this innovative initiative, we aim to not only provide greater transparency and safety in
the supply chain, but to also give consumers a greater connection to their food.
- Giorgio Beltrami, Quality, Food Safety and Regulatory Global Director, Barilla G.e R. Fratell
Barilla
“ ”

Solution:
The company put its trust in Cisco’s Store-
in-a-Box platform, which responds to retailer
challenges with a network and compute platform
designed to consolidate and run all critical store
systems on a single server.
Result:
Columbia Sportswear has reduced its IT
footprint, lowered costs by $20K per store
on power, improved business continuity
and simplified processes through store
digitization.
Objective:
Columbia Sportswear aimed to shrink the IT
footprint in its stores to increase the retail floor
space for a better customer experience and
greater sales opportunities.
By providing complete store infrastructure in half the space, the Cisco ISR frees up more real
estate to sell product and provide customer service. We also have the flexibility to quickly add
new IT services such as sales analytics, digital signage, or customer behavior analysis without
the time and costs of adding physical servers. IT no longer slows down the speed of business.
- Michael Leeper, Director of Global Technical Infrastructure, Columbia Sportswear
Columbia Sportswear
“ ”

Solution:
Working with a converged network from Cisco
and its partner Zones, Del Papa implemented
video surveillance and physical access controls
to help prevent theft.
Result:
Del Papa now has better control over
all store entrances and restricted areas,
has increased daily shipping capacity
by 6%, and through video and audio
conferencing, has been able to free up
more time for sales representatives to
interact with customers.
Objective:
Del Papa wanted to equip its new headquarters
with a simplified collaboration system, top-
level security and an improved infrastructure to
significantly enhance the customer experience.
Now a sales rep with a last-minute order can reach staff who have Cisco Unified Wireless IP
Phones anywhere in the warehouse. By the time the rep is back at the warehouse, the order is
sitting in the bay.
- Steve Holtsclaw, Manager of Information Systems, Del Papa Distributing
Del Papa Distributing
“ ”

Solution:
Location-based analytics through Cisco®
Connected Mobile Experiences (CMX) and
centralized management with Cisco Prime™
Infrastructure, enabled intu to simplify the
management of both its wired and wireless
networks.
Result:
intu can now see how people move around
its stores, and what draws their interests
to better personalize offers. More relevant
promotions have increased intu’s customer
database to 1M unique registrations, with a 50%
opt-in rate. In addition, shoppers have peace of
mind knowing their data is secure when using
wi-fi in an intu store.
Objective:
intu sought to encourage shoppers to spend
more time in their local intu shopping centers
by providing them with a personalized digital
experience.
Working with Cisco networks, we’ve gained a scalable and powerful backbone that we’re
using to gain a holistic view of our shopping centers and build new virtual features that put our
customers at the heart of business.
- Gian Fulgoni, Chief Information and Systems Officer, intu
intu
“ ”

Solution:
Mayland deployed Cisco® Connected Mobile
Experiences (CMX) and leveraged analytics to
collect shopper data.
Result:
The real estate company can now
measure the effectiveness of its
marketing programs, provide retail tenants
with data to anticipate shopper traffic
and adequately schedule staff, and give
shoppers an enhanced experience with
free Wi-Fi and personalized offers.
Objective:
As Mayland Real Estate was constructing its
Centrum Riviera shopping mall in Poland, the
company wanted a better understanding of
shopping behaviors to inform its building design
decisions.
Mayland Real Estate
For each event at the mall, such as a concert, we can count the number of people, the impact
on their shopping habits, and how many shoppers visit stores before and after the event. We
chose Cisco because of their experience in retail and location tracking.
- Andzej Jarosz, Marketing and Communications Director, Mayland Real Estate
“ ”

Solution:
MGM partnered with Cisco and Mobilite to
deploy the hospitality industry’s largest next-
generation Wi-Fi network.
Result:
MGM guests can seamlessly locate what
they need online and receive real-time
suggestions about other experiences to
consider while at the hotel through their
personal devices. MGM has the ability
to market to guests in real time based on
guest preferences, increasing revenue
opportunities.
Objective:
MGM Resorts International is recognized as
a leader in global hospitality. The company
was looking to enhance the guest experience
through digital investments.
MGM Resorts International
No one else in Las Vegas, and even the world, within the hospitality industry can offer the scale,
quantity, and quality of wireless services we now have available.
- John Bollen, Senior VP and Chief Digital Officer, MGM Resorts International
“ ”

Solution:
The company turned to Cisco and Softnet to
implement location-based services over a Wi-Fi
network with social integration.
Result:
Stary Browar can now detect every device
connected to its network and collect data
about the number of visitors their dwell times,
and their shopping patterns. They are able
to use this data to customize customer
experiences, while creating new monetization
opportunities.
Objective:
Stary Browar wanted to embrace the shift in
shopping behaviors to enhance the customer
experience and drive sales.
Innovation is at the core of everything we do, so we are always looking for creative and
pioneering marketing and technological solutions. We work with the best in the field, such as
Cisco.
- Magdalena Kowalak, CEO, Stary Browar
Stary Browar
“ ”

Solution:
Using Cisco® Connected Mobile Experiences
(CMX), F&F now delivers new digital experiences,
both in-store and online. For example, customers
can connect to style advice and tailored offers
by scanning barcodes with their smartphones.
Result:
F&F has increased customer
satisfaction and loyalty, and has
deployed over 125 digital order points,
generating incremental online sales
and an ROI within 12 months.
Objective:
Tesco’s F&F wanted to connect shoppers in
stores with the full online experience to create a
seamless connection between the in-store and
online shopping.
The Cisco Consulting team has worked with F&F to bring concepts to life and live pilots in a
matter of months. We are learning new things about our customers behavior in-store and how to
delight them with a whole new channel.
- Andy Beale, Head of Digital and Multichannel Development, F&F, Tesco
Tesco’s F&F
“ ”

Solution:
They partnered with Cisco and Dimension
Data to deploy a Cisco® Connected Building
solution, including wireless access points and
phones, video surveillance cameras and smart
energy meters.
Result:
Trinity Leeds’ retail tenants can now leverage a
powerful integration platform for shoppers
in real time for better engagement.
Trinity Leeds has also simplified its facilities
management to one network and earned a spot
in the top five best shopping places on the list
of U.K. retail destinations.
Objective:
Trinity Leeds wanted to provide shoppers with
engaging and connected in-store experiences
while keeping facility costs down.
The Cisco platforms are robust, and they stand the test of time. Now we have a building that’s
super connected.
- Craig O’Donnell, CIO, Land Securities
Trinity Leeds
“ ”

For more information, visit:
Retail Solutions
http://www.cisco.com/c/en/us/solutions/industries/retail.html
Value at Stake Report:
http://c-cf.link/digitalvalue/

Digital Transformation in Retail

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